How to Integrate Shopping Features Directly into Social Media Platforms
The way people shop has changed dramatically over the past few years. Consumers no longer rely solely on e-commerce websites to make their purchases, social media has become a major destination for product discovery and buying. Whether it’s a fashion brand showcasing products on Instagram, a local artisan selling on Facebook Marketplace, or a startup integrating its catalog with TikTok Shop, the idea of shopping where you scroll has taken center stage. According to a 2024 Statista report, over 68% of global consumers have made at least one purchase directly through social platforms. This rising trend, known as social commerce integration , combines social interaction with shopping convenience. Brands of all sizes are now exploring how to bring their storefronts directly to their followers’ feeds. This blog explains how to integrate shopping features directly into social media platforms , explores the benefits, and highlights how businesses can build an eng...