Digital Marketing Agency in Gurgaon

  Every marketer dreams of achieving maximum ad performance while keeping costs under control. However, with the rising competition in digital advertising, maintaining a balance between affordability and efficiency is becoming a challenge. The concept of  Cost Per Click  (CPC)  is central to every paid campaign; it directly affects your ad budget and return on investment. According to a 2025 report by WordStream, the average CPC across industries ranges between  $1.61 and $6.75 , with some highly competitive sectors exceeding  $10 per click . Yet, lowering your CPC doesn’t mean compromising your conversions. Smart advertisers today focus on optimising their ads, targeting strategies, and landing pages to maintain healthy conversions while cutting costs. The goal is to make every click more valuable. Let’s explore practical, data-backed methods to  reduce CPC without losing conversions  and achieve better results from your Google Ads campaigns...

    More than ever before, the manner in which individuals are searching for online information is becoming dynamic. Whether it was the need to enter a query into Google or the option of asking questions to voice assistants (Siri or Alexa), users have come to expect prompt, specific answers once in a while, as opposed to pages of links to follow. This shift has sparked an emerging practice known as Answer Engine Optimisation  (AEO) , which is reshaping how brands approach search visibility and content strategy. Content creators, business owners, and marketers who know about this shift are already enjoying the benefits of even better organic reach and brand authority. What Is Answer Engine Optimisation? is no longer a strength to have but a requirement to remain visible in an AI-fuelled, direct-answer-driven digital landscape. As AI search engines like Google’s Search Generative Experience (SGE) and voice assistants dominate, being prepared for AEO today will decide who...